Markrting plan coca cola Essay

The coca plant- sess some(prenominal)iance is a globular bank line enterprise and i of dickens main soft present sellers. Study of this report helps the ratifier to know that how coca2 dope has obtaind its circulating(prenominal) mart position. This report enlightens those factors that society has select during its long journey of 52 years in Pakistan. This report includes the introduction, little and macro surroundings factors affecting speed of light. The reader of this report can reckon that after having pure(a) study he/she can certainly admit a broader view the commercialise surroundings of coca- cola that who atomic number 18 the competitors what argon the fraternitys internal factors & adenylic acid clients, its external factors comparable economic, natural & adenosine monophosphateere technological argon affecting coca plant-Cola Comp both.1. IntroductionThe coca-Cola Company began operating in Pakistan in 1953. deoxycytidine monophosphate, Fan ta poof & group A Kinley be the brands with whom Coca-Cola is operating in Pakistan. The Coca-Cola frame in Pakistan operates by dint of eight bottlers, four of which atomic number 18 majority- throwed by Coca-Cola Beverages Pakistan expressage (CCBPL). The CCBPL plants are in Karachi, Hyderabad, Sialkot, Gujranwala, Faisalabad, Rahim Yar Khan, Multan and Lahore. The remaining cardinal plants, independently proclaimed, are in Rawalpindi and Peshawar.The Coca-Cola System in Pakistan serves 70,000 nodes/retail outlets. The Coca-Cola System in Pakistan employs 1,800 tidy sum running(a) constantly for the troupe. During the last two years, The Coca-Cola Company in Pakistan has invested over $cxxx million (U.S) and coulomb has successfully provided 51 years of dedicated assistant to its customers in Pakistan. Since the beginning of gust Company the firm has been continuously ever-ever-changing its slogans (Appendix.1) and thats a very creative idea to get the caution of t he customers. 1.1 Mission, good hump & adenine Values of Coca Cola (Reference 1)The origination is changing all around us. To continue to thrive as a note sector over the next ten years and beyond, we must look ahead, agnise the trends and forces that leave al unity shape our business in the future and move swiftly to prepare for whats to come. We must get ready for tomorrow today. Thats what our 2020 Vision is all just about. It creates a long-term destination for our business and provides us with a Roadmap for winning unitedly with our bottling partners.Our MissionOur Roadmap contracts with our mission, which is enduring. It declares our purpose as a ph iodiner and serves as the standard against which we weigh our actions and decisions.3To refresh the originationTo inspire moments of optimism and happinessTo create protect and make a difference.Our VisionOur vision serves as the frame survive for our Roadmap and guides any aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality product. deal Be a great shoot for to meet where plurality are inspired to be the best they can be.Portfolio Bring to the valet a portfolio of quality drawing brands that anticipate andsatisfy peoples desires and needs.Partners grow a winning network of customers and suppliers, together we create mutual, enduring value. satellite Be a responsible citizen that makes a difference by constituent build and support sustainable communities.Profit Maximize long-term translate to plough dowerowners while being mindful of our overall responsibilities. Productivity Be a highly good, lean and fast-moving organization. Our Winning closeOur Winning Culture defines the attitudes and behaviors that go out be required of us to make our 2020 Vision a reality. lie Our ValuesOur values serve as a compass for our actions and drag how we be bring in in the cosmos.Leadership The courage to shape a best(p) futureCollabo ration Leverage collective geniusIntegrity Be realAccountability If it is to be, its up to mePassion Committed in heart and mindDiversity As inclusive as our brands fiber What we do, we do wellFocus on the MarketFocus on needs of our consumers, customers and franchise partners establish out into the market and listen, observe and viewPossess a world view4Focus on execution in the marketplace every day Be insatiably curiousWork SmartAct with urgency tolerate responsive to mixtureHave the courage to change course when neededRemain constructively discontentWork efficientlyAct Like OwnersBe accountable for our actions and inactionsSteward system assets and digest on building valueReward our people for taking risks and finding better ways to make for problemsLearn from our outcomes what worked and what didntBe the BrandInspire creativity, rut, optimism and fun1.2 Objectives Of Coca-ColaThe society has sales base objective .Every thing else (marketing plan, advertising plan, harvestion etc.) is derived from this objective.shortly the companys objective is toIncrease the volume of sales up to the maximum direct as a good deal as possible during the current fiscal year.The company sets its objective keeping in view the another(prenominal)(prenominal) manageance, Historical trends, current market position, economic condition, macro environment and micro environment factors, social values, market size and growth rate ,future expectations and predictions.Chapter 1 trade Environments5The forces outside marketing that affect marketing centering ability to develop and maintain successful relationships with its target customers. There are two types of marketing environments that may affect any companys operation, Microenvironment and the Macro environment. The Coca-Cola Company a desire has its Marketing Environments which affect on its business.Chapter 2Micro environment factors affecting Coca ColaMicro Environments are the internal environments of any company like company itself, marketing intermediaries, suppliers, customers, competitors & angstrom in the public eye(predicate) following are the major micro environmental factors which are affecting Coca-Cola. I.The CompanyMuhtar KentChairman of Board & group A Chief executive OfficerJoseph V. TripodiChief Marketing & Commercial Officer (EVP)Coca-Cola Operates in more(prenominal) than cc countries and a market portfolio of 3000 drinking crops including Carbonated sucks, glitter Drinks and still beverages like mineral water, juices, coffee & Energy Drinks (Appendix. 2). manoeuver quarters in Atlanta, Georgia Coca-Cola swallow more than 92400 associatesacross 6 operating groups Eurasia, Latin America, North America, Pacific & bottling Investment as Corporate. (Reference 2)In Pakistan Coca-Cola work on a lower floor the Eurasia group Coca-Cola business Strategy is based on local anaesthetic marketing they establish on that point plant in the unpolished where they want to do business instead of exporting. In Pakistan they book at that place production plants in. Karachi, Lahore, Hyderabad, Rhim yar Khan, Faisalabad, Rawalpindi, Multan, Sialkot, Gujranwala & Peshawer.There marketing Department work close with other discussion sections like purchase, accounts, diffusion etc to achieve at that place goal. adjacent is the organizational Departments of Coca-Cola. (Reference 3)a. MARKETING plane sectionThe Coca Cola marketing incision develops core strategies for company brands to ensure that all communication is consistent in every market. With this cohesive effort, the Coca-Cola system maximizes its resources for market loss leadership and profitable 6growth. The marketing departments are responsible for marketing the products and advertising the products and promoting the products. If all these departments perform their duty firmly then the objectives of The Coca-Cola Company will meets. b. FINANCE DEPARTMENTThe finance departm ent of the Coca Cola Company is responsible for fiscal record keeping. This involves keeping records of money received and paid out. The financial records will be employ to produce the annual reports for the shareholders so that they can detect the company performance. The Finance department is withal responsible for the management accounts of the business like marketing etc.The Coca-Cola Company finance department is as well as responsible for making figure of the company and for each department like marketing department or explore and learning department. They will also be involved in the planning process like taking over or any major decision. c. PACKAGING DEPARTMENTThe publicity department of Coca-Cola Company is responsible for the outcome of the products. They slang to make the advancement attractive so that that product meets the eyes of the consumers. Bringing refreshed products bundle is their responsibility. It works with the companies bottling partners to pr oduce an attractive combination. d. SALES DEPARTMENTThe sales department of the Coca Cola Company is to coordinate the selling class. They also have to make the distribution methods, etc. Also, decide how much to sell and how much to store in the warehouse and to choose the transporting method which is the most damage efficient and the quickest way.e. RESEARCH AND DEVELOPMENT DEPARTMENTThis department has their budget pulln by the finance department and their responsibility is to investigate late products. They work closely with marketing by looking at marketing research findings. They have to bring new products in the market for the change because the consumer cannot stick with the same old products. If necessary then they also have to improve the quality of the products.The Coca-Cola Company research department has gaine a lot of research and recently they have launched many another(prenominal) new products like Diet deoxycytidine monophosphate with lemon, Fanta Tropical, M inute maids, Fanta raspberry, Fanta blue berry etc.f. presidential term DEPARTMENTThis department is essential for keeping the business expiry. They act as a help support of the company, it is not the central purpose the business but every business organization would need this department. Most businesses deposit on administration to be organized. They deal with enquiries, give messages produce documents and give 7 reading to any customer. The complaints that this department will getwould be transferred to the research and development department to make the product better or fix the problem that the consumer is having. These departments are the most important department of The Coca-Cola Company because they helps the company to meets the objectives of The Coca-Cola Company i.e. surviving, customer gladness and make more profits. As I said that the help desk department satisfies the customer by providing the information they needs and taking the complaints and passing to the resear ch and development departments who improves the products.II.Marketing IntermediariesMarketing intermediaries help the company to promote, sell and distribute its goods to the end users. Intermediaries include resellers, distribution firms and marketing agencies. When we talk about hundred, carbon Company in Pakistan as well as abroad have recognized the importance of working(a) with their intermediaries. For example recently puff signed ten years deal with US based company Wendy that it will provide blast to all the fast food chains located in US.Wendy in this case is a big example of intermediary for coke. In Pakistan other than various(a) resellers, McDonald is one big party that is reseller of coke and also Subway is a big reseller of coke. in addition there are thousands of private agencies (intermediaries) that are working for coke to distribute the product to the shopkeepers and retailers all over the dry land.Currently there are 46 distributors working in Lahore. vit amin C Company uses two techniques for distribution, direct distribution and indirect distribution. In direct distribution company uses no agencies or middlemen to distribute the soft beverages but company has its own system of distribution that includes Companys trucks and labor as well. The other way is indirect distribution in which company opts for various distributors that wipe out the product from factory to the retailers and resellers. III. SuppliersSuppliers endlessly play an important role in any companys operation. Suppliers provide resources and raw material that company requires to produce the goods and services. black eye company suppliers in Pakistan vary with respect tothe raw material they provide. Following is a brief list of various suppliers of coke.Baluchistan glaze over Limited provides glass bottles of all sizes that are used in bottling. (Reference. 4) abduct Plato chemical co. Ltd provides pet bottles with the labels. Labels are designed by the Package s Ltd. (Reference. 5)Saharan mill Limited provides the quality sugar in hygienic packets. Vanillin Intercool Pakistan provides the machinery such as visicoolers and chest coolers for the chilled coco-cola.8Dynamic Equipment and Controls (PVT) Limited provides industrial refrigeration solutions, dispensing equipments, complete bottle line and capping machines. (Reference. 6)IV. CustomersRecent position shows that coke is the scarcely product in the world with which more than 85% of the population is well cognizant of. solely the companies have to keep updated study of their customers and in case of coke the company has unendingly maintained excellent customer retention. Value of customers for coke can be understood by these factors that coke spends lot of efforts (financial and charitable resource) on customer research. For example, speed of light knows through market survey that we indue 3.2 ice cubes in a glass and one million of US population drinks coke with breakfast ever y day. This is how coke has been favorite drink of customers for centuries.Coke customers vary massively in do of age. From kids to youngsters, fromyoungsters to elders and from elders to older, coke has always captured high customer attention from decades. We can divide coke customers in various categories. a. Consumer MarketThis is the group of consumer from where coke purchases are at the highest direct because consumer market includes individuals and households. Households mostly buy coke for daily use in large-scale number and purchasing by individuals is also the case of usurp purchase. Healthy consumer market is a big advantage for the company. b. Reseller MarketReseller market of coke is very large all over the world. This is the market, which buy the product from company and resell it at profit. In Pakistan McDonald is the biggest example of reseller of coke. McDonald purchases coke from the company and sell it with each fast food deal served at restaurant. The survey shows that each branch of McDonald located in Lahore & Karachi sells approximately 500-700 liters of coke daily to its customers. Subway is also has contract with Coca-Cola to serve coke with its every salad & sandwich.c. International MarketInternational market consists of those buyers who are in other countries. Coke is worldwide known product and every country where coke is been sold has a manufacturing unit of its own. Similar is the case in Pakistan. Coke manufacturing plants are in Karachi, Hyderabad, Sialkot, Gujranwala, Faisalabad, Rahimyar Khan, 9Multan and Lahore and these plants are producing the drink for the local use. So in Pakistan there are no internationalist buyers of coke.v. CompetitorsAll over world there are two soft drink giants, Coke and Pepsi. The competition between two companies has always been neck to neck. both these companies keep on try to take lead in terms of pricing, packaging, promoting and placing. Pepsi is a world leader in convenient food s and beverages, withrevenues of about $27 billion and over 143,000 employees. Pepsi brands are available in nearly 200 countries and territories. As we compare the products of these two competitors we come to know that Coke has two flavors in Pakistan that is coke plain and coke diet where as uniform is the case with Pepsi as only these two flavors are available of Pepsi as well.So in this perspective both parties have equal strength. yet competition is at its peak in terms of pricing. So many times we line up that as soon as Pepsi lower downs the impairment of 1 liter pet bottle or disposable drink, Coke adjusts its price right away so that they may not rid their customers. Although both these brands have sufficient amount of buyers all over the world but still both the companies strive to achieve the market leader position.Coke even after 99 successful years in US still trying best to be more innovative. Coke manufacturers spent two years and 4 Million $ on research before se ttling on a new formula and in the end came up with sweeter new coke and later on with cherry coke. Companies make all these efforts to give more customer value and satisfaction than its competitors.In Pakistan recently a few other beverages are also introduced such as Mecca-Cola and Amrat-Cola but currently these soft drinks are not a threat for coke due to their very low market share and secondly due to brand loyalty of customers for coke.Competition intercontinentalCompetition in Pakistan10., 10%60%., 36%Coca-colaCoca-ColaPepsi30%10%PepsiOtherOthers54%vi. PublicEvery country has several(predicate) type of public which effect any business in the country most effective public for Coca-Cola is media public. Media plays a vital role in Coca-Cola in Pakistan.Media PublicThe field of advertisement is one area where Coca-Cola has always emphasized. In year 2000 Coca-Cola unveiled the biggest advertising billboards in the history of Pakistan. from each one unveiling was marked by ent ertainment and light shows watched by thousands of people. Similarly in July 2000 Coca-Cola launched its kickoff under the crown promotion by the name of Dream Vacations in which the consumers could collect caps of promotional bottles of Coca-Cola like Sprite, Fanta and Coke. Internal PublicOur company is built around two core assets, its brands and its people. Thats what makes working here so special. We believe that work is more than a place you go every day. It should be a place of exploration, creativity, professional growth and interpersonal relationships. Its about being inspired and motivated to achieve extraordinary things. We want our people to take pride in their work and in building brands others love. After all, its the combined talents, skills, knowledge, experience and passion of ourpeople that make us who we are.Our 92,800 associates around the world live and work in the markets we serve more than 87 percent of them outside the U.S. In this geographically diverse en vironment, we hold from each market and share those learn quickly. As a essence, our Company culture is ever more collaborative. From beverage concept and development to merchandising, our associates are sharing ideas across departments and markets in new ways. Consequently, our associates are increasingly enthusiastic about their work and inspired to submit plans into action. (Reference 7)11Macro environment factors affecting Coca Cola1. DemographicsCoca cola knows its people very well. It offers different flavors & packaging harmonize to its customers taste. It offers following sizes & every size is targeting different slots of customers.1.2.3.4.5.6.SSRB (Standard size returnable bottle)LRB (Large size returnable bottle)NRD (Non-returnable/ expendable bottle)PET (Plastic bottleful 500 ml)PET (Plastic Bottle 1.5 liter)CANS (tin pack 330 ml)It targets its different sizes according to customers of different age groups & occupations.SSRB is generally targeted to young chi ldren & people going to schools & universities. It is also targeted to the people of lower class. LRB & PET 1.5 liters is usually consumed by households &I s one of its economy packs.Disposable bottles are for the on the go people. As they dont have the time to stand at a spot & drink the whole beverage.PET 500ml was introduced, on the basis of the analysis, which shows that people nowadays are in a trend to drink two 250ml coke bottles together. As Coca Cola is a company who knows its consumers very well, they introduced the 500ml Pet bottle. chore executives always expect something different for them form an organization, so Coke CANS were the suffice to their expectation from coke.Different flavors always attract different types of people. They are for the people who always want to try something new.Classic coke is the one fitted product who dont want a change in their life or who dont want to try something new. memory the people in view who are fitness oriented , health informed & diabetic patients Diet Coke is the solution for all their beverage problems. Vanilla Coke was introduced for the people who want a more dulcify beverage & who are looking for vanilla in everything they have. crimson & Lime Coke is targeted to the people who want something citrus.Coca Cola launches its product after they study their customers in deep detail & conclude that what their customers really wants from them. Consumers always welcome Coca Colas product, as they know that Coca Cola is the one who knows them the best.122. scotch factorsEconomic factors do affect a company in ostracise & exacting manner. Coke is not an exception here, it is affected if there is inflation in the country & as a result coke increases its prices. Pepsi is always waiting to take a competitive edge. The increase price is a high negative effect on coke. Coke has employed clxxx0 workers in the last two years & broad amount of revenues have been stack awa y from Pakistan. The economy worldwide was disturbed by the incident of September 11th,2001. The disposable income of the people of Pakistan is increasing day by day & coke that was thought as a highlife good is now becoming a necessity.3. Social factorsCoke, a customer oriented company, always take steps for the welfare of its consumers. The recyclable products used in manufacturing coke helps save peoples environment. Coke is also back up the needy & knowledge seeking people with few resources by providing them books, scholarships & opportunities to work. Coke has launched a program in Gujranwala & Rahim Yar Khan, Pakistan where it provides basic procreation to children (Reference. 8).Coke has also launched programs to increase awareness about the conservation of water & natural resources, climate changes, waste environment education & recyclable products.The Coca-Cola Export Corporation (TCCEC) has set-up an endowment gunstock at Pakistans premier universit y, Lahore University of Management Sciences (LUMS). The fund, donated by The Coca-Cola Foundation, will be used for funding entire education of 02 students for 4 years of Bachelors program at LUMSs School of Science & Engineering.These students belong to deprived areas of Pakistan but their educational record is extremely impressive and they are called Coca-Cola Scholars.In 2005, TCCEC started Adopt-a-School program, under which we adopted 05 government schools and supported them by building classrooms, parks, providing free books, piece of furniture etc. Also, TCCEC has long supported CARE Foundation for providing free education to underprivileged children of Punjab province. (Reference. 9) 4. Technological factorsTechnology in any field is effecting the development of that industriousness at a high rate. Beverage industry is also affected by the technological factors but in a positive manner. The new methods of filling the bottles, the refrigeration methods, the disposabl e bottles, the PET bottles all do so many changes to the Coke which is one of the giants in the beverage industry.Coke is adopting all the new technologies available. Coke is being supplied with the refrigerators, visichest coolers & many more for keeping the bottles chilled, as they claim in the subcontinent thanda matlab Coca Cola. Coca Cola Company got the technology of dispensers so they give Coke to people that is as fresh from the fountain. Coca Cola Company has adopted the technology for the usage of 13PET bottles, which are also environmental friendly. Coca Cola Company adopted the recycling method to keep its environment clean & also to have the soft corner in peoples heart. Coca Cola Company is producing new packaging sizes with differentiated packaging with the help of new technology everyday. 5. Cultural factorsCulture of Pakistan is gourmet, music, sport & religious oriented Coca-Cola has many opportunities in any occasion in Pakistan Coca-Cola always there, like a.Coca Cola & CricketPepsi is one of the biggest formal sponsors of cricket & is also the official drink of cricket. Coke is there, giving Pepsi a tough time. Coke has sponsored eight Pakistani cricket players. Coca Cola is targeting cricket as it is one the famous & growing all over the world.b.Coca Cola & Musical ConcertsWhen you deem of Pakistani Punjabi bhangra, Abrar-ul-Haq is the first name you think of. Coca Cola is the official sponsor of Abrar. Coke sponsors almost all of the concerts of Abrar. In most of the hoardings, billboards & TV commercials of coke, we see Abrar performing & promoting coke. Junoon is a known name all over the world. Coke targeted its customer through music celebrities & asks them to perform in their concerts & commercials. You see Junoon performing a desire of having a coke is rite in you.c.Coca Cola & Food MelaThis is the century when food industry is at its boom. Coca cola organizes food melas for the people. In Ka rachi, coke case-hardened thousands of people by bringing 50 bustling restaurants all together in one area. All those restaurants were offering coke as the only beverage in the food mela.d.Coca Cola & BasantBasant is one of the biggest events in Lahore. Coke was the official decorator of Lahore hired by PHA. Coke has promoted its products so much with relevance to basant that at basant whenever you want to drink something chilled, the first name you think of is Coke. It is there in the mind of the people that Where there is Basant there is Coca Cola.e.Coke in Ramzan & EidEid & Ramazan is one of the holy events of muslims. Coke earns its great revenues in the month of Ramazan & at the time of Eid. It offers new packaging or great discount offers also special offers at Eid.146. political factorPolitical factors usually effects company working on the international level doing imports & exports. Coke usually performs its operations in the local market.Coke is not usuall y affected by government regulations & deregulations as no major changes occur in the food laws.Coke is a very environmental friendly product. From the caps till the labels on the PET bottles, everything is recyclable. wear and tear of currency generally has no major effects on Coke they really dont do imports & exports on large scale. They try to be local market oriented, they keep at to the lowest degree one company owned plant in a country. choppy changes in political conditions in a certain country doesnt effect much on Coke, as it is a purely consumer product. extort groups tried to de-market Coke in Pakistan by spreading the rumors that the revenue collected from coke goes to the Jewish lobby.7. Natural FactorWater is vital to both WWF and The Coca-Cola Company. Beverages are The Coca-Cola Companys business, and water is the main ingredient in every product we make. Safe water also is vital to the sustainability of the communities we serve. WWFs mission is the conse rvation of nature and the protection of natural resources for people and wildlife. defend freshwater ecosystems is a top priority in WWFs work.Now, through a partnership announce on June 5, 2007, we are combining our international strengths and resources to support water conservation throughout the world. ATLANTA, April 20, 2007 The Coca-Cola Company today announced that it was implementing measures to trim down cipher consumption at its two million square off foot world headquarters by 23 percent and reduce its water consumption by nearly 15 percent. These efforts are anticipate to eliminate more than 10,000 metric tons of carbon dioxide emissions each year, which is the equal of removing 2,000 cars from the road.Bytaking bold measures to conserve natural resources in our own backyard, we want to send a message to companies and individuals that combating a leading global environmental problem demands local action, said Bryan Jacob, the Coca-Cola Companys energy and climate protection manager. We all have a role to play, from utilize energy-efficient lighting where we can, to repairing leaky faucets and watering our lawns only in the morning and the evening. each(prenominal) leaky faucet in our homes or offices could be wasting 180 gallons of water per week. (Reference 10) We have a role to play in helping the communities we rely upon. We know that to make a meaningful difference, we must focus our efforts beyond the confines of our own bottling plants.15Today, nearly one-sixth of the worlds population more than 1 billion people doesnt have access to safe drinking water. Approximately 2.6 billion dont have adequate sanitation. Due to the issues surrounding water, billions of people are vulnerable to disease and food insecurity.We work closely with our supply chain, local communities, governments and nongovernment organizations to replenish water to nature and communities. In fact, since 2005 we have been involved in more than 250 community water partnerships in 70 countries to support locally relevant initiatives, such as watershed protection expanding community drinking water and sanitation access agricultural water use efficiency and education and awareness programs. In 2009, we asked respected experts to work with us to guide the water benefits of these projects. (Reference 11)Chapter 3ConclusionIn the end we learned In Pakistan as compared to Pepsi, Coca-Cola has less number of consumers as Pepsis market share in Pakistan is approximately 58% where as coke market share is hovering about 32% but worldwide Coca-Cola has 60% whereas Pepsi has 30%. Coca-Colas environmental factors are positive The Company is working with teamwork by association its all departments its resellers are the well known & reputable restaurants of the world it using two types of medium of distribution which are cost effective suppliers of Coca-Cola are local in Pakistan so it save lots of importation cost of raw material as we discuss abov e that coke brand known by 85% of the world population so they have massive consumers competition of Coca-Cola is very tough in Pakistan with Pepsi.Its promoting Pakistans cultural Environment at its best level demographically coke fulfilling the consumer requirements in Pakistan. Coca-Cola working on natural environment to reduce co2 level in the globe & providing safe water to community. Socially Coca Cola is doing god work by providing scholarships & basic educational program in Pakistan. Technology of Coca-Cola is very Competitive in this ultramodern Era.References1http//www.thecoca-colacompany.com/ourcompany/mission_vision_values.html2http//www.thecoca-colacompany.com/ourcompany/index.html3Scribd(function() var scribd = document.createElement(script) scribd.type = text/javascript scribd.async = rightful(a) scribd.src = https//www.scribd.com/javascripts/embed_code/inject.js var s = document.getElementsByTagName(script)0 s.parentNode.insertBefore(scribd, s) )()164http//w ww.balochistanglass.com/clients.htm5www.tradekey.com/ profile/ShangHai-Plato-chemical-co-Ltd.htm6DYNAMIC EQUIPMENT & CONTROLS (PVT) LTD.F-1/23, Canal Cottages, Block-D New Muslim Town, Lahore 54000, Punjab, Pakistan uniform resource locator http//www.dynamic-eqpt.com.pk7http//www.thecoca-colacompany.com/ourcompany/meet_our_people.html8http//www.dailytimes.com.pk/default.asp?page=story_24-12-2003_pg7_16 (Paragraph No 9)9http//www.thecoca-colacompany.com/citizenship/education.html10http//www.thecoca-company.com/presscenter/nr_20070420_corporate_reduce_energy_consumption.html11http//www.thecoca-colacompany.com/citizenship/watershed_protection.htmlAppendicesAppendix 1Slogans of Coca Cola in Pakistan1886 Drink Coca-Cola1908 Get the genuine1923 Enjoy thirst1934 When its hard to get started, start with a Coca-Cola1942 The only thing like Coca-Cola is Coca-Cola itself1956 The friendliest drink on kingdom1963 Things go better with Coke1993 Always. Coca-Cola2001 Life is Good2003 Jo Chaho Ho Jaye Coca Cola Enjoy2004 Flight Of Delight2005 Galay Delicious Taste172006 Thanda matlab coca cola2007 khaly pily jila coca cola2008 Aja jashan mena ly2009 Always Coca ColaAppendix 2ProductsCoke Classic Dite CokeLimcaFantaMazaaSpriteSprite 3GCoke ZeroMinute madeTabEnergy DrinkFor More Product Review Visithttp//www.thecoca-colacompany.com/brands/index.html18