The Impact of Internet on the International Marketing Research Paper

The Impact of Internet on the International Marketing - Research root ExampleToday more and more seam ho intentions are importing, exporting or outsourcing their manufacturing to other countries. in effect(p) international marketing is therefore desirable for the affluence of organizations operating in this highly competitive and globalized economic system (Czinkota and Ronkainen, 2007). Moreover, it has been also observed a number of companies depend on the overseas market to sell a large portion of their goods and services which in turn helps them to survive. With the increasing international marketing activities, the use of technology for marketing purpose is also growing at a rapid pace. One of the obvious ones is the use of the profits in the process of international marketing. Lee et al., (2003) believes that the internet lies at the heart of a business and is the global network of networks. The author also believes that the internet enables heterogeneous digital workstat ions to transparently and directly handle and communicate services with the end consumers. Moreover, the use of the internet in global business is the place where study technology and economic value creation takes place and hence leads to a completely new soma of economy. Discussion For the past few years, business houses are witnessing colossal changes in the use of schooling technology. preceding studies have shown that business houses earlier used technology for making a decision, as a confabulation motherfucker or for collecting information from the customers (Poon and Swatman, 1997). According to Lymperopoulos and Chaniotakis (2005), internet in business is an area which ineluctably further interrogation and analysis and also believes that marketers are still not fully aware of its practise thereby leaving it potentially uncovered. However, some authors deem internet is no more an area of research rather it is a research tool. According to Murray (2008), internet play s a crucial role in modify the internal business activities. The author also stated that it is not only a mere tool by which the purchase behaviour and culture of offshore customers are examined scrupulously and communication system is enhanced, alone also takes the responsibility of enhancing the advertisement channels and online selling. Therefore, with the help of internet, the overall interactivity of businesses is greatly augmented. Theoretical Framework Hamill (1997) believes that the information technology revolution had a profound effect on the way international business is universe carried out. The most viable and apparent one is the explosion of global marketing activity over the internet and the evolution of the global information superhighway. The author also believes that internet can act as a powerful source for gaining competitive advantage in the market place. Moreover, increasing number of companies are growth strategies that assist in the overall business devel opment process. Internet provides an environment which is fundamentally different from the public ones and is highly beneficial for the international marketing activities.