Microsoft, Tesco, Google.com Market Segments Essay - 13

Microsoft, Tesco, Google.com food securities industry Segments - Essay ExampleAccording to the study market segments in terms of promotion ergo fit imperative. Market segmentation basically refers to specialising and specifically focusing on one kinds of consumers. Segments can be base on a variety of factors some of which include g depoter, geography, industry, age groups or they can be a little bit more specific e.g. democrats in the USA or soccer fans etc. As the paper outlines by concentrating on one particular part of the market the producers are not merely able to market their product better, they can even improvise and enhance their goods in a management which makes them the most appealing for their customers. Geoffery Yeo further defines market segments as, Market segmentation is a technique widely apply in he market research industry. It can be defined as the process of change integrity customers into different groups, or segments within which customers with similar characteristics have similar needs. How does one segment the market for food? Everyone needs food, however, if that was the only thing that crossed a producers mind then he would end up with a burden of a segment which consists of not just people from the UK, but the wholly world. Focusing on what kind of food one is selling is extremely important, in our case we bequeath be focusing on fast-food. Segments for this market will be created based on a mo of factors they can either be demographic or psychographic. Demographic factors take into account the age, sex, gender, income etc of the consumers, where as the psychographic factors face up into what attracts and appeals to consumers the most. For a fast-food organisation to function properly in the UK it would have to focus primarily on psychographic factors.