After reading a business article, Writing a summary and showing your Essay

After reading a business article, Writing a summary and showing your opinion in paper - Essay Example I believe in the fact that competitors are constantly looking to replicate any strategy of their opponent which proves to be thriving in the market. In order to tackle this threat and gain competitive advantage, it is imperative for a company to set apart its product from that of the adversaries through superior efficiency and yield. Productivity Frontier comprises of the total of all current top measures at any particular time and keeps on shifting externally with the arrival of latest technologies along with contemporary management tools. It is true that competition with respect to Operational Effectiveness moves the frontier outward for everyone, therefore resulting in no comparative improvement among the companies. Moreover, it tends to negate differentiation. The success of strategy lies on the exclusivity of the operations undertaken by the company. For instance, Southwest Airlines Company adopts a unique set of activities such as no meals, low cost, short distance services, et c. Similarly, Ikea, a worldwide furniture trader focuses on self-service system to distinguish its company. There are mainly three springs of origin of Strategic positions: Variety based, Need based and Activity based. Variety based positioning entails production of particular products and services in different manners similar to Jiffy Lube International which specializes in automotive lubricants. Need based positioning involves serving a particular group of customers like Ikea which usually aims at serving the young adults. Whereas Access based positioning segregates customers available in different ways such as rural and urban, to meet their specific needs with Carmlike Cinemas being a prime example of such a case. However, in order to maintain strategic positions, the need of tradeoffs becomes crucial as they help avoid Repositioning and Straddling, which are the two means of imitation for a company,